What should a tradie website include?

At minimum: a clear headline saying what you do and where, a click-to-call button, a quote form with photo upload, a page per main service, service areas, licence and insurance details, real job photos and your Google reviews.

Do tradies need a website if they have Facebook?

Yes. Many customers search Google first, and a proper website ranks in search, looks more established and gives you a place to capture quote requests that you control.

The Tradie Website Checklist: 15 Things That Win More Jobs

Most tradies get their work from three places: word of mouth, Google and repeat customers. Your website matters for all three. Even when someone’s been referred by a neighbour, they’ll usually look you up before they call.

Here’s what a tradie website needs to do its job. Use it to check your current site, or as a brief for a new one.

First impressions (the first five seconds)

1. A headline that says what you do and where

“Quality you can trust” tells a visitor nothing. “Licensed electrician for Penrith and the Blue Mountains” tells them they’re in the right place. Put your trade and your main service area in the first line people read.

2. A phone number you can tap

On a phone, your number should be a big button, not text people have to copy. Keep a call button visible as people scroll. Many trade enquiries happen on mobiles, often in a hurry.

3. Fast loading on mobile

If your site takes more than a few seconds to load on 4G, people go back and tap the next result. Large uncompressed photos and bloated themes are the usual culprits.

4. A design that looks current

Customers judge your professionalism by your website. A dated design suggests a business that might not be around next year to honour a warranty.

Trust signals

5. Licence number and insurance

Display your licence number clearly. Several states require trade licence numbers on advertising, and customers look for it. Mention public liability insurance too.

6. Real photos of your work

Stock photos of smiling models in clean hard hats don’t build trust. Photos of your actual jobs, your ute and your team do. Before-and-after shots are especially powerful.

7. Google reviews

Link to your Google Business Profile and show your reviews on your site. Ask happy customers for a review every time; it makes a real difference to how you appear in local results.

8. Memberships and warranties

Master Builders, Master Electricians, Master Plumbers, manufacturer accreditations, workmanship warranties: if you have them, show them.

Getting found

9. A page for each main service

One page that lists everything you do won’t rank well for any of it. Separate pages for “hot water systems”, “blocked drains” and “gas fitting” let you appear for each search, and let you explain each service properly.

10. Service area pages

If you cover multiple suburbs or towns, pages for your main areas help you show up in local searches. Write each one properly with genuinely local information. Thin pages with the suburb name swapped in can do more harm than good.

11. Google Business Profile, connected

Your Google Business Profile drives the map results. Make sure your name, address or service area, and phone number match exactly on your website and profile.

12. Proper page titles and descriptions

Each page needs a unique title and description that includes the service and location. It’s what people see in search results, so write it to earn the click.

Turning visitors into jobs

13. A quote form that asks the right questions

A good form saves you a phone call. Ask for the job type, suburb, timing and a description. Let people upload photos so you can price more accurately.

14. Instant lead alerts

When an enquiry comes in, you want it on your phone straight away, not sitting in an inbox until Friday. The first tradie to respond often wins the job.

15. Clear next steps on every page

Every page should end with an obvious action: call, request a quote or book. Don’t make people hunt for it.

Bonus: features that set you apart

Online booking for set-price jobs like safety inspections or appliance installs
Quote estimators that give a price range for common work
FAQ sections answering what customers always ask
Finance options if you offer payment plans

How Webralia handles it

Every Webralia tradie website is built around this checklist. Your brief captures your services, areas, licences and photos; we build the pages, write the content and set up the forms and alerts. You review it, request changes and only pay when you’re happy.

Start your brief and see your new site before you spend a cent.